Copart VP of Marketing Michelle Hoffman, Copart Sr. Manager of International Marketing and Analytics Neesh Sharma and CashForCars.com Marketing Manager Scott Sanders from Copart’s Global Headquarters traveled from Dallas, Texas to Toronto, Canada to meet with Copart Canada’s Corporate Team. The Canadian Team consisted of their Marketing Communications Specialist Jessica Frederick, Regional Manager Anthony Monas and Director of Sales Eric Wells from the Toronto Corporate Office.
The meeting was designed to provide an overview of Copart’s marketing efforts and capabilities, along with a vision for how we can combine these efforts internationally by buying and auctioning vehicles in Canada.
The gathering was highlighted by two presentations (one from Copart Marketing and one from CashForCars.com) and a trip to tour Copart’s Toronto field location to observe the operations there.
The trip was extremely effective in establishing a good rapport between the two teams, as well as delivering an executable vision of coordinated growth for Copart Canada’s future.