Marketing Profiles: E-commerce Team

In the simplest terms, e-commerce is the process of buying and selling online. Because Copart is an online vehicle auction company, we really wouldn’t get far without our E-commerce Team. They help make Copart the powerhouse that it is. From content generation to email promotions, they cover it all on the Copart website. We recently sat down with the team to learn more about their individual roles.

 

Picture1
Lloyd Crayton, Email Marketing Manager

Meet Lloyd Crayton. He is Copart’s Email Marketing Manager! When he presses send, everybody wins!

 

 Describe your role on the E-commerce Team.
“If it’s email, I’m probably doing it. Everything from coding, deploying, troubleshooting and reporting.”

What projects are you currently working on?
“I am currently working on UK GDPR retooling.”

What have you enjoyed most about working at Copart?
“I have enjoyed my co-workers. My side of the office makes it a good time!”

What is the first car you owned?
“A banana yellow 1978 Toyota Corolla”

 

Andrew Headshot
Andrew Vrana, Online Marketing Specialist

Meet Andrew Vrana. He is Copart’s Online Marketing Specialist. Andrew has worked at Copart for a little over a year and a half. He began his career at Copart as an intern and was soon promoted to his current position.

 

Describe your role on the E-commerce Team.
I do all things web. I help manage website content, track site analytics, implement web banners, build landing pages and anything else related to the Copart.com website.”

What projects are you currently working on?
“I am currently working on a Premier Membership upgrade campaign, building and redesigning Copart in the Community landing pages, creating banner profiles to run more effective banner campaigns, and designing and creating content templates for all of our content pages, to name a few.”

What have you enjoyed most about working at Copart?

“Working on a team of highly skilled people who I genuinely enjoy working with!”

What is the first car you owned?
“A 2001 Ford Taurus. It was also the first car I totaled.”

 

John Headshot_3
John Viator, Online Marketing Specialist

Meet John Viator. John is also an Online Marketing Specialist. John and Andrew work hand-in-hand to keep the website updated. Everything on the Copart.com website touches their hands.

 

Describe your role on the E-commerce team.
“As part of our site team, my responsibilities include everything from front-end web development, to email, to analytics…and everything in between.”

What projects are you currently working on?
“Aside from assisting with our day-to-day web projects, I am currently working on a new recommendations engine project as well as creating campaigns for Night Cap Sales and Registration.”

What have you enjoyed most about working at Copart?
“For me, people are what make life enjoyable. Having a solid team of professionals to bounce ideas off of and coordinate with is something I deeply enjoy.”

What was the first car you owned?
“The first car I ever owned was a red 1993 Ford Tempo…a classic no doubt!”

 

Ashley Dyson Headshot 1
Ashley Dyson, Content Marketing Specialist

Meet Ashley Dyson. Ashley functions as the team’s Content Marketing Specialist. She recently joined Team Copart in early December and she’s already making an impact on the E-commerce Team.

 

Describe your role on the team.
“I am accountable for all content marketing initiatives within Copart to drive more traffic to our websites and improve SEO.”

What projects are you currently working on?
“I am reorganizing and creating content for some of Copart’s web pages and updating the Copart Wikipedia page with our most current, accurate data along with gathering updated facts and figures to produce Night Cap Sales monthly reports.”

What have you enjoyed most about working at Copart?
“The atmosphere and warm welcome from the Marketing Team!”

 What was the first car you owned?
“A Grey 2009 Toyota Corolla”

Thanks, E-commerce Team! We’re glad to have you on Team Copart. Stay tuned to meet the rest of the Marketing Department.

Copart

Copart is a global online auto auction with over 100,000 vehicles available for auction daily. Choose from classics, early model domestics and imports, trucks, SUV's, motorcycles, snowmobiles, jet skis and recreational vehicles - all in a variety of conditions! Copart.com has all kinds of vehicles for all kinds of people! Visit us at www.Copart.com.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s