Marketing Profiles: SEO Team

The search engine optimization (SEO) team is crucial to maintaining Copart’s top-tier online presence. Search engine optimization is a process focused on improving a company’s website presence and visibility on organic (non-paid) search engines like Google and Bing. SEO’s ultimate goals are to drive traffic to the site and to provide an improved user experience across all devices.

Updating the website last year was a big project for the entire company, and the SEO team played a big part in implementing SEO best practices. In an ever-changing SEO landscape, the team in the marketing department is constantly adapting, and looking towards the future in order to better help search engine users find our website, and they’ve seen spectacular results. Great job, guys!

We recently sat down with the team to learn more about them.

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Chris James, Search Marketing Manager

Meet Chris James, Copart’s Search Marketing Manager!

Describe your role on the SEO Team.
“I organize the team and provide directions and goals. I also write content and provide reporting.”

What is a fun fact we might not know about you?
“I love watching cricket. I’ve never played it even one time, but it’s my favorite sport to watch.”

What projects are you currently working on?
“We are working on making sure every webpage in every language on every website (US & international sites) has unique SEO elements.

What have you enjoyed most about working at Copart?
“I work with a great group of people!”

What is the first car you owned?
“A red Camaro IROC-Z. I totaled it in the first month I had it.”


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Vijaylaxmi Chauhan, Sr. SEO Specialist

Meet Vijaylaxmi Chauhan. Vijaylaxmi is Copart’s Senior SEO Specialist in the Marketing Department!


Describe your role on the SEO Team?
“My role primarily focuses on the technical side of SEO for all of our brands and international sites. I create and monitor tasks aimed at resolving issues and serve as a liaison between Marketing and IT for technical SEO matters. I also develop roadmaps for future enhancements to our SEO systems.”

What is a fun fact we might not know about you?
“I wanted to be a doctor, but I still can’t stand the sight of blood!”

What projects are you currently working on?
“I am currently working on, assisting our international teams and CrashedToys. I also help the team whenever they need me.”

What have you enjoyed most about working at Copart?
“Optimizing AJAX Single Page Application based sites. I enjoy the challenge and this project has added to my skill set as I have never optimized AJAX sites before.”

What is the first car you owned?
“2007 Honda Civic”

Thanks, Vijaylaxmi and Chris! Stay tuned to meet the rest of the marketing squad.


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